Oxiteno at In-Cosmetics North America showcasing sustainable hair care solutions

Posted On: October 15, 2019

The company reinforces its international performance by participating in one of the largest fairs in the Personal Care segment.

New York, October 2019 – Oxiteno, a leading surfactant company in the Americas, is attending In-Cosmetics North America for the second year in a row. The trade show takes place on October 22 and 23 in New York and is one of the most important for the North American Personal Care market. The multinational company will present its portfolio for this industry, showcasing its OXISMOOTH® Line.

OXISMOOTH® line is a multifunctional emollient that is produced from 100% renewable sources. Highly versatile, it can be applied to skin care products and sunscreens and replaces silicones in hair formulations. It has been developed in response to market trends for products that provide sensory experiences as high spreadability, low tacky, smoothness and silkiness. In addition to these unique sensory properties, the solution is non-occlusive, preservative-free, dermatologically tested, easy to handle and cold processable.

COSMOS-Standart certified, the OXISMOOTH® line is recognized for its natural and sustainable characteristics, being biodegradable, non-phototoxic and non-cytotoxic. Also in its Personal Care portfolio, the company showcases its conditioning agent, OXISENSE® S 0440 and the rheology modifier, OXIFLOW® S 6800.

Cristiane Canto, Global Head of Business for Home and Personal Care, says Oxiteno’s presence at In-Cosmetics North America reflects the company’s positioning to work in partnership with customers to produce customized solutions: “We are always attentive to market needs and trends around the world to develop solutions aligned with customer and final consumer needs – such as products with differentiated sensory properties and more sustainable.”

Participation in In-Cosmetics North America is also in line with the company’s international expansion strategy. In 2018, its new alkoxylation unit was opened in Pasadena, Texas (USA). The plant has an annual production capacity of 170,000 tons and serves regional and global customers.

What: In-Cosmetics North America
When: October 22 and 23
Where: Booth B10b

Key Personal Care Solutions:

OXISMOOTH® Line : Comprises three different green emollients, the line is produced from renewable raw materials and is COSMOS-Standart certified. It has unique sensory properties and can be used in formulations for skin care, hair products and sunscreen. OXISMOOTH® Line is also a good alternative for silicone replacement in skin and hair care formulations.

OXISENSE® S 0440: Hair conditioner inspired by diversity of hair types in Brazil. It helps to control frizz, moisturizing hair, with pleasant sensory properties and compatible with all surfactant classes. It can also helps to reduces cationic surfactants and polymers used in the formulation.

OXIFLOW® S 6800: A highly versatile rheological modifier that contributes to the development of transparent formulations and is effective in thickening sulfate-free, salt-free and low active systems.