As society evolves, it transforms its relationships, shaping the economy and businesses. In recent decades the world has witnessed increased awareness of sustainability.
Consumers are challenging industries to develop new technologies and products that have less impact on the environment.
The Personal Care Market is one of the fastest to adapt to consumer demands. Cristiane Canto, Global Head for Home and Personal Care, talked about it in the latest edition of Household and Personal Care Today magazine.
She discusses the industry’s role in this new economy and talked about how Oxiteno is addressing it, developing solutions from renewable raw materials and working more closely with customers.